The ironSource management team in March 2021. (Courtesy)
When Israeli advertising technology firm ironSource confirmed the clinching of a multi-billion merger deal with special purpose acquisition company Thoma Bravo Advantage last month, there were no major celebrations at the Tel Aviv offices of the 10-year-old startup.
The few workers who had come into the 12th-floor office that day, after months of working from home under coronavirus restrictions, ambled onto the office terrace where a short toast was held, and then went back to work.
Earlier that day, the CEO had held a video conference call with all company employees, in Israel and abroad, informing them of the merger. It’s believed that the merger gives ironSource the highest ever valuation for an Israeli firm, ahead of a public offering of shares on the Nasdaq set for later this year.
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