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Equity Bank ranked among top banks in KBA survey on digital banking
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Equity Bank has been named among the top-three Tier 1 banks based on digital user experience analysis by a recent customer survey conducted by Kenya Bankers’ Association (KBA).
The Banking Industry Customer Satisfaction Survey 2020 ranked various banks based on the quality of their Digital Banking offering (Mobile and Internet Banking) as well as overall innovativeness in this category. The KBA survey targeted customers across listed banks where they filled out a structured questionnaire on services received.
According to the survey, most respondents indicated having had a good experience with Mobile Banking applications, singling out effective aesthetics. For the first time, the digital bank overtook the legacy bank in both the number of transactions and value of transactions handled on a daily basis. Online banking products and services experienced the greatest growth with digital transaction values gr