Published July 15, 2021 Permission granted by Popshop Live
Correction: This article has been updated to clarify that the company s valuation is $100 million. The amount raised in Series A funding was not disclosed.
Dive Brief:
As investors rush to fund livestream platforms, Popshop Live is now valued at $100 million after a Series A funding round. A spokesperson stated that the company isn t disclosing the funding amount. Led by Benchmark, the funding round also included notable individual investors like Sophia Amoruso, Hailey Bieber and Kendall Jenner, according to a July 8 press release.
The company has also hired Bangaly Kaba, formerly head of growth at Instagram, and Jason Droege, former head of Uber Eats. Kaba will lead Popshop Live s platform growth efforts, and Droege will oversee expansion. Matt Cohler of Benchmark is also joining the company s board, per the announcement.
Livestreaming service Popshop Live raises US$20 million in Series A funding round
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Livestreaming shopping startup Popshop Live raises $100M
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Popshop Live raises around $20M at a $100M valuation for its livestream shopping platform for hipsters – TechCrunch
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