This summer, Bako Sweet hosted a retail merchandising contest that ran from May 20 to July 4. Produce managers from Sprouts Colton Distribution Center were challenged to create the most creative displays using the brand’s organic sweet potato bags and Traeger grill-themed bin to promote sweet potato consumption during historically low sales months. As a result, stores that participated saw significant sales lift.
As outdoor adventure, swimming, road trips and grilling take center stage for shoppers this month, Bako Sweet is ramping up merchandising efforts amidst a historically quiet season for the sweet potato category.
Bako Sweet Sets Sweet Potato Category Up for Summer Growth perishablenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from perishablenews.com Daily Mail and Mail on Sunday newspapers.