Why and How to use Baidu for Ecommerce Success in China March 9, 2021 at 8:50 AM EST By Marcus Pentzek, Searchmetrics
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While Western firms might see China as a source of competition, the flipside is that it also provides a huge ecommerce opportunity for U.S. retailers and brands.
Analyzing the Scale and Breadth of the Opportunity
The Chinese ecommerce market was forecast to hit $1.62 trillion by the end of 2020 that’s over double the size of the U.S. And thanks to rapid urbanization and the rise of the middle class, there are now 900 million internet users in the country, representing a huge potential pool of ecommerce customers.
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