Spotify has released its predictions for which tracks are going to win the summer
1 of 10 When people think of summer, images of colourful drinks by the pool side and sun-kissed skin from beach lounging come to mind. Of course, none of this would be complete without an upbeat song that you simply can’t get out of your head. Even with COVID-19 making us a bit more cautious and the sweltering UAE heat limiting the outdoor fun, we can count on a cool track to lift our spirits. Streaming giant Spotify has released a list of what they predict will be summer’s biggest anthems, using streaming numbers, current trajectory and future forecasting. Here are their top picks, in no particular order.
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RADAR MENA artist Bader AlShuaibi and RADAR Korea artist AleXa join forces on a new collaborative single “Is It On”
With 140% YOY increase in K-Pop consumption in the Middle East and North Africa, the collaboration celebrates the impact of K-Pop on the region
Spotify continues to provide ongoing global marketing support to further amplify rising artists’ voices across borders to over 178 markets
Riyadh, Kingdom of Saudi Arabia, 18 May 2021 – Spotify announced its third RADAR collaboration in the MENA region, bringing together artists of two cultures united by their love for K-Pop.
The collaboration will see RADAR artist Bader AlShuaibi, a Kuwaiti-Saudi based pop artist and K-Pop artist AleXa, join forces to release a K-Pop style track with high energy based on a distinctive reggaeton rhythm. The track “Is It On” is set to release on May 21st under the RADAR program. This is the first time Spotify facilitates such a unique collaboration as the first of its ki
K-Pop artist AleXa to release a collaboration track with Arabic pop star Bader AlShuaibi allkpop.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from allkpop.com Daily Mail and Mail on Sunday newspapers.
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May 18, 2021
Spotify s RADAR, which helps support global rising artists, will be collaborating with K-Pop artists such as AleXa!
Keep on reading to know more.
Spotify Announces Collaboration With K-Pop Artists for RADAR Korea, AleXa as the First Artist
Starting off the collaboration project for RADAR Korea is K-Pop artist, AleXa, and Arabic pop star, Bader AlShuaibi. This will be the first time a K-Pop artist is participating in Spotify s RADAR program, which help supports global rising artists.
(Photo : Spotify) AleXa and Bader AlShuaibi
Spotify said that the two artists worked on the song Is It On together, which has a fresh melody that is based on a unique rhythm of reggaeton, and has an addictive lead sound and intense drop. For this RADAR collaboration, Spotify oversaw the overall project, from connecting the two artists to their marketing.