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Aviva platform net flow 51% drop in line with competitors

The entire retail investment market “continues to be challenged” by volatile economic conditions with the platform market suffering across the board, Aviva UK and Ireland life chief executive (CEO) Doug Brown has said.

Professional adviserSuccession wealthAviva financial adviceSuccession wealthAviva platformAviva financial adviceDoug brown

Just 44% of Brits understand inflation impact on savings

Research from Aviva shows just over a third understand the concept of compound interest on savings

Sam mirehouseAviva financial advice

Whats in a name

Aviva research shows that nine in ten people choose a male name for a financial adviser

Sam mirehouseFinancial adviceAviva financial adviceWhats ina name meanwhileEss than half say they assume most financial advisers are men and more women 44 40 this people with 51 but their choice of name reflects market reality closely

Unconscious bias rife in the investment industry, survey reveals

Unconscious bias appears to be rife in the investment industry, according to a recent study conducted by Aviva PLC (LSE:AV.) s financial advice arm. It.

Sam mirehouseAviva financial advice

Many in denial over automatic assumption most advisers are male

The majority of consumers assume that most financial advisers are men but are in denial about it, Aviva says.

United kingdomSam mirehouseFinancial conduct authorityFinancial adviceAviva financial adviceSam mirehouse

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