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3 Strategies the Hearing Health Industry Can Borrow from Anti-Smoking Campaigns

3 Strategies the Hearing Health Industry Can Borrow from Anti-Smoking Campaigns
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Study Finds That The AirPods Pro Could Double As A Very Basic Hearing Aid

Search Study Finds That The AirPods Pro Could Double As A Very Basic Hearing Aid By Tyler Lee, on 05/20/2021 04:03 PDT Apple’s AirPods Pro are a pair of noise-cancelling wireless earbuds, but did you know that they could also be doubled as a hearing aid? Apparently that’s what Auditory Insight has found, where based on what they read of Apple’s hearing health study, they came to the conclusion that the AirPods Pro can actually be used as a very basic hearing aid. Advertising Now, obviously the AirPods Pro wasn’t designed to be used as a hearing aid, but thanks to the audio amplification feature, the study found that it could actually help those who might be experiencing mild hearing loss. They also figured that it could help deal with the concerns that there could be some social stigma of being seen with a hearing aid, so having a pair of AirPods Pros in your ear, no one would give you a second look.

Study: Apple s AirPods Pro has clear, functional value for folks with mild to moderate hearing loss

Study: Apple’s AirPods Pro has ‘clear, functional value’ for folks with mild to moderate hearing loss Auditory Insight, a consultancy for the hearing healthcare industry, details Apple’s forays into hearing health in a new research report. The tech giant’s solution integrates customized hearing assistance with noise protection in one device: the AirPods Pro earbuds. “Traditional hearing aids use algorithms to amplify speech signals, but do not provide a noise cancellation mode,” explains Nancy Williams, president of Auditory Insight. “However, we believe that as consumers become more engaged in their hearing health, they will view on-demand protection to be as important as amplification.”

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