Influencer marketing is still a relatively new concept, but it has been proven time and time again to have a major impact on the way your audience views your brand. But how do you tap into an influencer’s audience, and how do you develop a long-term relationship with them in a way that benefits both of you?
What’s an influencer? An influencer is a person or an entity that has amassed influence over a large group, industry, or demographic. Usually, an influencer has a large social media following that they can leverage at any given point. Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field.
Reaching Your Audience Early and On a Budget
If you’re a smaller business looking to grow or a startup with a limited marketing budget, learning how you can tap into your target audience through an influenc
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Influencer Marketing: Tap Into Your Audience On A Budget by Mel Beasley
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