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Transcripts for BBCNEWS The Media Show 20240604 00:41:00

in in the early 90s. this was a conflict that went on for three years. and it was on the fringes of europe. and it seemed for so long that europejust didn t care, didn t notice. yet yourjob as a reporter is to find what it is that helps make the audience care. so i think that s what drives us. so i think, you know, for whether i m working for a, you know, a us/international organisation or a purely british one, i think we re all driven by the same thing. yeah, i mean, president biden today announced $3 billion for ukraine to invest in air defence systems, otherweapons, equipment. do you see that as in part because the media has kept this story in the spotlight? look, there are huge political imperatives right now for leaders all around the world that are supporting ukraine, not least the rising cost of fuel, not least coming out of the covid pandemic.

Transcripts for BBCNEWS The Media Show 20240604 04:42:00

and it seemed for so long that europejust didn t care, didn t notice. yet yourjob as a reporter is to find what it is that helps make the audience care. so i think that s what drives us. so i think, you know, for whether i m working for a, you know, a us/international organisation or a purely british one, i think we re all driven by the same thing. yeah, i mean, president biden today announced $3 billion for ukraine to invest in air defence systems, otherweapons, equipment. do you see that as in part because the media has kept this story in the spotlight? look, there are huge political imperatives right now for leaders all around the world that are supporting ukraine, not least the rising cost of fuel, not least coming out of the covid pandemic. you know, rising costs of living. these are political realities. you have to bring your nations with you in support

Transcripts for BBCNEWS The Media Show 20240604 16:43:00

went on for three years. and it was on the fringes of europe. and it seemed for so long that europejust didn t care, didn t notice. yet yourjob as a reporter is to find what it is that helps make the audience care. so i think that s what drives us. so i think, you know, for whether i m working for a, you know, a us/international organisation or a purely british one, i think we re all driven by the same thing. yeah, i mean, president biden today announced $3 billion for ukraine to invest in air defence systems, otherweapons, equipment. do you see that as in part because the media has kept this story in the spotlight? look, there are huge political imperatives right now for leaders all around the world that are supporting ukraine, not least the rising cost of fuel, not least coming out of the covid pandemic. you know, rising costs of living. these are political realities. you have to bring your nations with you in support of something

Transcripts for BBCNEWS The Media Show 20240604 15:46:00

i was very keen going in recently to get a sense of how the war was being fought at the front lines, because i think that gives an understanding as to how the war is going to be fought over the coming months and insight, perhaps, into how long this war is going to go on. and the likely, as the cases at the moment, the less less than likely sort of significant shifts in terrain territory. so i think that the driving force is still to find that story that really helps the audience understand what s happening. and i kind of think back a little bit here to covering bosnia back in the early 90s. this was a conflict that went on for three years. and it was on the fringes of europe. and it seemed for so long that europejust didn t care, didn t notice. yet, yourjob as a reporter is to find what it is that helps make the audience care. so i think that s what drives us.

Transcripts for BBCNEWS The Media Show 20240604 23:42:00

that europejust didn t care, didn t notice. yet yourjob as a reporter is to find what it is that helps make the audience care. so i think that s what drives us. so i think, you know, for whether i m working for a, you know, a us/international organisation or a purely british one, i think we re all driven by the same thing. yeah, i mean, president biden today announced $3 billion for ukraine to invest in air defence systems, other weapons, equipment. do you see that as in part because the media has kept this story in the spotlight? look, there are huge political imperatives right now for leaders all around the world that are supporting ukraine, not least the rising cost of fuel, not least coming out of the covid pandemic. you know, rising costs of living. these are political realities. you have to bring your nations with you in support of something like the war in ukraine, supporting ukraine. so i do think that the coverage helps keep it

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