Businesses remain convinced of NC500 value By Calum MacLeod
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Updated: 12:24, 16 December 2020
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In a year when Highland tourism has faced its biggest challenge, businesses remain convinced of the value of the North Coast 500 (NC500) and feel supported by the globally famous touring route.
A new study of its members commissioned by NC500 scored the organisation over 90 per cent for satisfaction and its benefit to the region as a whole.
An overwhelming majority of firms from across Inverness-shire, the Black Isle, Easter Ross, Wester Ross, Sutherland and Caithness also believe that NC500 is continuing to have a positive benefit on the wider North Highlands region, despite the pandemic.
Survey shows NC500 members believe tourism route is of benefit to region By Calum MacLeod Published: 12:00, 16 December 2020
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Craig Mills, operations director at North Coast 500.
In a year when Highland tourism has faced its biggest challenge, businesses remain convinced of the value of the North Coast 500 (NC500) and feel supported by the globally famous touring route.
A new study of its members commissioned by NC500 scored the organisation over 90 per cent for satisfaction and its benefit to the region as a whole.
NC500 s value confirmed by new survey By Calum MacLeod
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Updated: 16:53, 15 December 2020
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Craig Mills, operations director at North Coast 500.
In a year when Highland tourism has faced its biggest challenge, businesses remain convinced of the value of the North Coast 500 (NC500) and feel supported by the globally famous touring route.
A new study of its members commissioned by NC500 scored the organisation over 90 per cent for satisfaction and its benefit to the region as a whole.
An overwhelming majority of firms from across Inverness-shire, the Black Isle, Easter Ross, Wester Ross, Sutherland and Caithness also believe that NC500 is continuing to have a positive benefit on the wider North Highlands region, despite the pandemic.