#TestingSahiHai Uses Storytelling and Social Media to Encourage Covid-19 Testing 2 Min readtime / 04.27.21
India, with more than 14 million confirmed Covid-19 cases, has reported some 173,000 pandemic deaths. Inaccurate or unavailable information along with initial stigma around reporting Covid-19 cases led to the need for greater information, so #TestingSahiHai was launched.
The two-month campaign designed to encourage Covid-compliant behavior and regular Covid testing in two Indian states used a mix of experimental video stories, live events, social media creatives, influence outreach and user-generated inputs. It focused on Gujarat, in the west along the Arabian Sea, and Telangana, in south-central India, which have been among the states reporting mortality rates higher than the national average.
Invitation to Gender Lens Incubation and Acceleration (GLIA) Toolkit 2.0 online launch event with the Sasakawa Peace Foundation and ygap yahoo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yahoo.com Daily Mail and Mail on Sunday newspapers.
BSohini
I am an intrepid intrapreneur and social change enthusiast who has 25+ years of experience in the development sector. Currently I am President & CEO at Breakthrough, a global human rights organization working in U.S. and India using multi-media, popular culture, leadership development and community mobilization strategies to promote values of dignity, equality and justice. I lead Resource Mobilisation to establish a strong resource base and sustainability, am the chief strategist and work at transforming the organisation into a founder-led organisation to a professionally managed one.
I started my career working on an Unicef-funded project to create communication materials for the Year of the Girl-child with active participation from rural women in the villages of West Bengal hosted by Child In Need Institute (CINI), a premier Mother and Child Health organization in India. In 1992 I helped set up a eevika Development Society, a breakaway group from CINI, focussed on e
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