The Indian government is considering a risk-based age-gating framework for social media and internet platforms, requiring document-based age verification and parent consent. The framework is expected to apply to platforms like Facebook, Instagram, YouTube, and edtech and health platforms.
GECs are launching new shows for the festive season, expecting an increase in ad revenues of 12-14% compared to last year. Advertisers in FMCG, automotive, and e-commerce sectors are expected to increase spending.