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PPA to set up Next Gen board to promote diversity

Industry body will recruit 15 under-thirties to help shape future of specialist publishing.

Arvind-hickman
Next-gen

Total recall: How the brain responds to addressable TV ads

New research reveals that addressable TV ads produce greater brain activation in several significant areas

Arvind-hickman
Joseph-devlin
Finecast-lister
Mike-shaw
Samantha-lister
Roku-shaw
University-college-london

Mail Metro Media revamps design and sales offering

The newsbrand has installed a dedicated sales team to sell across its range of digital and print products.

Arvind-hickman
Mail-metro-media

Talon Outdoor wins PepsiCo brief

Talon Outdoor has won a brief as its out of home partner.

Arvind-hickman
Pepsico
Talon-outdoor

Campaign Podcast: Sir Martin Sorrell on the future of media | Is agency diversity improving?

The S4 Capital founder says British TV broadcasters could struggle against increasing competition from US streaming giants.

United-kingdom
British
Arvind-hickman
Martin-sorrell
Campaign-podcast
Sir-martin-sorrell

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