The number of Instagram followers opting in to receive beauty samples and information from brands is higher when campaigns are led by large-scale influencers versus micro influencers, according to beauty sampling tech startup Odore.
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The round was led by SFC Capital and joined by RLC Ventures.
The company will use the funds to expand the engineering team and further improve their end-to-end marketing solutions for beauty and cosmetics brands.
Launched by university friends Armaan Mehta and Karan Gupta, Odore provides a product sampling and marketing platform that uses data driven methods to ensure products and campaigns reach the right customers. The company works with global brands including Guerlain, Clive Christian and L’Oréal.
Following the deal, the technology will now enable physical marketing such as samples and testers to be integrated alongside social media, email and paid advertising campaigns, as well as offering augmented reality integrations.