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The newly launched Sinatra Training App, founded by Adam Laor and Brian Pierce, is the beginning of a mission to revolutionize the hospitality industry via a single platform. Developed out of the idea to utilize software to hasten pick-up lines at restaurants, the business partners quickly realized the endless possibilities of building technology in the hospitality industry for efficiency, savings and more effective training. Sinatra, a single platform of tools for all of the industry, was born.