present. what distinguished al baghdadi from, say, osama bin laden, osama bin laden was famous going back decades. in the 1980s, he was fighting in parallel with the united states, leading the so-called arab imagine dean. in july 2014 in mosul, he was largely unknown. and i m not talking about through the islamic world, you in his native iraq itself. and he is not somebody who would make frequent public appearances. in account tpa, he only started to put out videos, audio or videos of himself after the fall of isis. so he always had a very low profile. never had a cultive personality.