India is the largest market for the Meta apps of Facebook, WhatsApp and Instagram and analysts said this would give a solid head start to Threads in this market. They however also warned of the privacy concerns that could come with the app that has not been allowed to operate in the European Union.
The microblogging website, touted as a desi alternative to Twitter, saw monthly active users fall to about 3.1 million in April 2023, in the third straight month of decline this year. Company says it is well-capitalised and remains positive about building a social media platform from India for the world.