Four years ago, while looking at search analytics of our travel blog, we found that people were searching Hindi terms and that too in Devanagari, but they were obviously landing on an English page. This led us to launch our Hindi Travel blog that soon garnered a compact but loyal readership without much marketing. The marketing spends on the Hindi media and I assume other Indian languages stay negligible.
Things are changing fast though. Instagram recently announced that Instagram Lite would be available in several Indian languages. Google just announced that it would show relevant content in compatible Indian languages that include major Indian ones. I can already see my Google Adsense account in Hindi; Google Maps should soon follow.
Tracing the Pandavas’ footprints
In her new book, Lotus in the Stone, author Anuradha Goyal writes about her travels to sacred lands
Share Via Email
| A+A A- By Express News Service
I was on a road trip from Shimla to Manali via Kinnaur, Sangla Valley, Lahaul and Spiti, passing through the famous Kunzum Pass that opens only for a small window of time during July-August. Our first stop was Thanedar, not too far from Shimla.
On a foggy day, we climbed the Hatu Peak, with the hope that the fog would eventually lift and allow us to take in the beauty of the Himachal landscape. It had other plans though. I saw our first Kathkuni or stone-and-wood temple on its peak, dedicated to Hatu Mata. Surrounded by fog, the temple appeared even more mystical.