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Helen of Troy Welcomes Dr. Bernice A. King to Southaven Distribution Center on February 9th

Helen of Troy Limited Announces New $500 Million Share Repurchase Authorization

Helen of Troy Announces Agreement to Extend Revlon® License for Hair Care Appliances and Tools

Press release content from Business Wire. The AP news staff was not involved in its creation. Helen of Troy Announces Agreement to Extend Revlon® License for Hair Care Appliances and Tools December 22, 2020 GMT EL PASO, Texas (BUSINESS WIRE) Dec 22, 2020 Helen of Troy Limited (NASDAQ: HELE), designer, developer and worldwide marketer of consumer brand-name housewares, health and home and beauty products, announced today that it has, through its subsidiaries, entered into an amended and extended Trademark License Agreement with Revlon to license Revlon’s trademark for hair care appliances and tools (the “Revlon License”). The terms of the Revlon License grant Helen of Troy an exclusive, global, fully paid-up license to use the Revlon trademark to manufacture, sell and distribute licensed merchandise through December 31, 2060 with, at our option, three additional 20-year auto renewal periods. In exchange for this 100-year exclusive global license, the Company paid a one-tim