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IFTPC Join Global Creative Alliance

A special virtual signing ceremony took place Jan. 20 at the 5 th edition of Vidnet, indiantelevision.com’s OTT Summit between PACT’s Managing Director of Global Strategy, Dawn McCarthy-Simpson, MBE, and members of the Indian Film and TV Producers Council (IFTPC) J.D. Majethia, chairman TV-Web, Shyamashis Bhattacharya, director, IFTPC, Abhimanyu Singh and Nitin Vaidya, director, IFTPC. The GCA (Global Creative Alliance) is now made up of 22 countries including the UK, Australia, Brazil, Canada, France, Germany, India, Singapore, South Korea and the USA among others. The purpose of the GCA is to encourage more effective international collaboration between producers and increase opportunities for co-productions.

Vidnet 2021: UK-based production body PACT partners with IFTPC

This alliance will help partners in India and UK in terms of technology, storytelling, incentives 21 Jan, 2021 - 09:04 PM IST     |     By Shikha Singh     MUMBAI: The Indian film & TV industry is counted among the entertainment powerhouses of the world. The Indian filmmakers, artistes, behind-the-camera personages who have been feted internationally are beyond count, as are the movies and series that left an indelible mark on our society and culture. But it was actually two foreigners – the Lumiere brothers – who gave the gift of motion pictures to India. Since then, we have made cinematic and small-screen content that is uniquely and unabashedly our own. And love it or hate it, you just can t ignore it. 

Throwback2020: Not in moolah but digital marketing grew in virtue

No more fence sitters in the digital marketing world now 30 Dec, 2020 - 08:40 AM IST     |     By Mansi Sharma     NEW DELHI: It has been quite a few years that the digital marketing industry is enjoying a fabulous run rate in India. It is a no-brainer that growing internet penetration, cheap data rates, and just the sheer availability of digital entertainment and logistical options have contributed to its stellar rise. While the traditional modes of advertising have been struggling to keep the  cash registers ringing, partly because of the continuing dip in the economy and partly due to the Covid2019 lockdown’s impact on businesses across the spectrum, digital marketing enjoyed quite a positive stay in an otherwise positively uncomfortable 2020. 

Film industry should actively further the LGBTQ+ cause

.Section 377 has long been declared unconstitutional 21 Dec, 2020 - 09:09 AM IST     |     By indiantelevision.com Team     NEW DELHI: How many of you know about the LGBTQ community? This was the first and the basic question put  Indiantelevision.com founder and editor-in-chief Anil Wanvari during the session titled ‘Finding the Rainbow in the Indian Creative Industry.’ Panellists included filmmaker Ram Kamal Mukherjee, EORTV media executive director Kaushik Izardar, actor Hemant Kher, and renowned entrepreneur, pianist, songwriter and musician Shayan Italia. Mukherjee opened the session by stating that they stand for free and equal rights for everybody. “They are not they and us, and it’s the beginning of the conversation. We should stop discriminating,” he said.

Indiantelevision com s TV Linx Reporter dated 21 December 2020 - links to broadcasting, cable, satellite, media, TV, television related news stories from India and abroad 07

The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 5 December and 11 December 2020. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 49 of 2020.......... Read More.   In a year mostly devoid of outdoors action, it came as no big surprise that when live sports resumed in the form of the IPL 2020, it set new viewership records. In a similar fashion, season seven of the ISL is also performing very well, further speaking to the love of football in India.............. Read More.

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