At-home cocktails revive interest in bitters 20th April, 2021 by Tom Bruce-Gardyne
After a long dependence on the on-trade, cocktail bitters were forced to change course last year. As
The Spirits Business reports, they have become a must-have in homes worldwide thanks to the rise of premium do-it-yourself serves.
These are clearly very tough times for the hospitality business in general, and not everybody will make it,” says Stephan Berg, co‐founder of The Bitter Truth, about the bars that may never reopen. But for those that do manage to cling on until the Covid‐19 vaccine has worked its magic, he predicts a boom, saying: “Once we get over all this, people will be so hungry to go out, it will just explode. You can probably compare it with the ending of Prohibition.”