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Amazon Go – is now the right time?
In the beginning of 2021, Amazon launched a physical store in London, but is it the right time to be investing in offline?
Share this item with your network: By Published: 12 Mar 2021
Earlier in March, Amazon finally launched its first Amazon Go checkout-less store in the UK – a 2,500 ft
2 convenience store in Ealing in West London, branded Amazon Fresh to coincide with its online grocery offering it currently has in place through an existing partnership with Morrisons.
Amazon opened the doors on its first Amazon Go store in Seattle in January 2018 after a year spent testing its Just Walk Out technology on its employees at its headquarters. The technology giant now has 27 stores in the US, while its Ealing store is its first foray overseas.
But Amazon’s broader property strategy for its store rollout could work against the rollout.
“Amazon’s main focus is location – primarily in public transport hubs,” says Kris Hamer, VP Research at Retail Insight. “But more people in the UK are working from home during lockdown and there is a lot of uncertainty around whether this will be a more permanent shift post-pandemic.
“With the anticipated increasing tax burden on businesses and prolonged economic recovery, companies will be looking to shed costs,” he adds. “Under-utilised office space will be high on the target list. This could impact Amazon’s strategy.”
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