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BLACKWELL S Bookshop have started using a high-tech, interactive display to enable passers-by to see inside books in the window. The interactive book display, created by technology specialist Jellybooks, is being showcased at Blackwell s flagship store on Broad Street, Oxford. Locals can scan the QR codes seen in the window on their daily walk and start reading the new titles on their phones. The bookshop will be able to reopen fully on April 12 when lockdown restrictions start to ease. Readers unable to get to the store, can also enjoy the first look of thousands of book titles online, by using Jellybooks cloud platform for book excerpts and audiobook snippets called Discovery.
The familiar Amazonian preview called ‘Look Inside’ gets a storefront cousin from Jellybooks Discovery, using QR codes to offer samples.
710 Bookseller Rebecca Chatwell at Blackwell’s Broad Street store in Oxford trying out Jellybooks’ QR code ‘peek inside’ book preview app called Discovery. Image: Jellybook
QR Codes Put ‘Peek Inside’ on the High Street
Almost 20 years ago, in the autumn of 2001, articles were moving about something called “Look Inside the Book” on Amazon.com. “With thanks to publishers plus a healthy dose of innovation we’ve created an even better way to showcase books online,” said Jeff Bezos in a squib published at