Daily Monitor
The main aim of any farmer is to make profit upon selling the harvested products. The farmer has to make sure that his farm products are attractive and of good quality since he is in competition with other farmers producing similar commodities.
Some of the factors governing agricultural marketing include transport. How are the products packaged and prepared for transportation to the selling destination? How long are they expected to stay on the shelves? If they are perishables such as fruits, vegetables, milk, meat or fish the farmer must plan how quickly to dispose of them before they are damaged unless he has good storage and transport facilities. Failure to find a market for such products in time could force the farmers to sell at a lower price and failure to realise a good profit.