Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, a leading leisure and tourism destination, has announced a comprehensive business development partnership with leading Israeli travel management company, Amsalem Tours and Travel.
April 2021 293 Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations has launched a new online brand campaign entitled ‘Experience it to Believe it’, designed to entice Israel based holidaymakers to visit Yas Island. The advertising campaign represents one of the first destination marketing campaigns targeting Israeli holidaymakers, encouraging them to visit one of Abu Dhabi’s leading vacation hotspots. The $150,000 online campaign, featuring a 45 second brand campaign introducing the destination in English and Hebrew, will run from April 6 until May 8, on platforms including Facebook, Instagram and YouTube among others. The promotional push builds upon the inauguration of the historic Etihad Airways twice-weekly flight between Abu Dhabi and Tel Aviv which took place on April 6, with analysts and industry executives expecting around 1.25 million tourists travelling between the two cities for tourism and busines
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The collaboration is part of Experience Hub’s initiative to develop the Israeli market and introduce Yas Island as Abu Dhabi’s premier leisure and entertainment destination to travellers from Israel through the travel trade industry following the announcement of the UAE allowing travel from Israel.
Trade and promotion
Based in Abu Dhabi, Experience Hub is the trade and promotion arm for one of the world’s fastest growing leisure and entertainment destinations – Yas IslandAbu Dhabi.
Through its network of local, regional and international offices, the company will work with Amsalem Tours and Travel Ltd to create awareness.