In a recent HSMAI webinar, “The Crystal Ball Is Less Cloudy: Using Traveler Sentiment Research as a Guidepost Forward,” Amir Eylon, president of Longwoods International, presented sentiment and visitor research on what travelers are thinking, how they are behaving, and how they are evolving to help hospitality professionals understand the road ahead. Here are five emerging trends he highlighted, based on data compiled by Longwoods Travel USA.
Destinations International and Longwoods International today released the “National Resident Sentiment Towards Tourism” benchmark study for both Canada and the United States. The report examines how Americans and Canadians assess the tourism industry’s growth both its benefits to their lives as well as the potential pitfalls. The study results can be viewed here.
In Britain and Denmark most coronavirus restrictions have been lifted, including mask mandates; Austria and the Netherlands have eased lockdown measures despite surges in cases,.
If the coronavirus becomes endemic, it would be a permanent fixture of our lives, like the seasonal flu. But that would not necessarily mean it is no longer dangerous.