On a more personal note, what brought you to work in film publishing?
I started my career as a young film critic at the age of 17. Next, I began working as a festival director â I ve founded several and I ve been heading one for 15 years, namely Bologna s Biografilm Festival â International Celebration of Lives. Meanwhile, I had opened a firm providing film distribution-related services called The Culture Business. I collaborated with DreamWorks, Warner, Universal and many other distributors, especially to provide services of media promotion and third-party promotion. In 2013 that market started shrinking. Following the spread of digital releases, distribution became somehow simpler, but also much cheaper. Thus, I decided to sell the branch providing distribution-related services, Fanatic About Films, to one of my competitors, Milan s Echogroup. Then I started working with I Wonder Pictures on sourcing documentaries for the festival [Biografilm] that Italian distributors w
Andrea Romeo ⢠Distributor, I Wonder Pictures
âNot everything has changed, but we cannot predict all of the aspects of a transformation that is going to radically reshape the process of fruitionâ
We chatted to
Andrea Romeo, General Manager and Head of Acquisitions of Bologna-based outfit I Wonder Pictures. Our conversation revolved around the company s editorial policy, its recent line-up as well as its distribution and marketing strategies.
Cineuropa: Whatâs your companyâs line up? What about your editorial policy?
Andrea Romeo: Currently, our editorial policy focuses on inviting viewers to watch âcleverâ but entertaining content, with special attention paid to high-quality comedies, a much-needed genre in this moment of hardship. We d like to gift viewers with a bit of laughter, magic and optimism. The outfit was established back in 2013 to distribute