Hyatt Hotels Corporation (NYSE: H) highlighted today Hyatt’s expected growth trajectory for 2024 and beyond, across Europe, Africa and the Middle East (EAME), underscored by a record year of deal signings in 2023. Hyatt’s commitment to be the preferred brand for guests, customers and owners has resulted in a record pipeline of 127,000 rooms worldwide as of year-end 2023, with key markets including Spain, the United Kingdom, Italy, Portugal, and Greece. This record pipeline represents nearly 40% of existing rooms in the Hyatt portfolio.
Hyatt is unveiling “Be More Here,” a new brand platform that invites guests, members and customers to lean into the transformative powers of travel and be more present. In a fast-paced world of what’s next and how to get there, World of Hyatt’s people, places, spaces and experiences encourage guests to truly be in the moment. Setting Hyatt apart as a leader in care and wellbeing, the brand platform launch coincides with new World of Hyatt loyalty program updates enabling members to earn more, have more choice in rewards, and even gift rewards to those they love. Encouraging meaningful connections, guests will find a robust list of offerings curated to support their individual wellbeing journeys – each with a unique approach to help them not only feel well but live well.
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To help hotel developers and investors with their due-diligence process, CBRE Hotels Research collected more than 20 years, and analyzed ten years, worth of hotel key performance indicators (KPIs) disclosed in the SEC filings of six large public companies: Choice, Hilton, Hyatt, IHG Hotels & Resorts, Marriott and Wyndham. Combined, these companies had more than three million rooms or approximately 60% of total U.S. hotel supply at year-end 2022. Underlying data used to conduct this analysis is available for purchase here.