The Walt Disney Company India and Star India on Wednesday elevated K Madhavan naming him the president of both the firms, effective immediately. Since 2019, Madhavan has been the country manager for Star and Disney in India, overseeing their television and studios business. In this new role, Madhavan will drive strategy and growth of the group in the country, with responsibility for the vast Disney, Star and Hotstar businesses and operations spanning across entertainment, sports, regional channels, and direct-to-consumer businesses, Rebecca Campbell, chairman of international operations and direct-to-consumer businesses at Walt Disney said. His new role also includes oversight of channel distribution and advertising sales as well as local content production business that currently is responsible for creating 18,000 hours of original content across fiction, non-fiction, sports, and movies in eight languages, she added.