we begin with a great idea american entrepreneurs created a new environmentally friendly straw, but between raising the money and getting their invention made, they had a battle to fight as our andrea day found out. knock it off is this week s cover story. this is final straw, the world s first collapsible totally badass idea. a totally badas sbz idea, designed to save the planet. if youer ooh going to suck, suck on this. reporter: they even pitched the idea on shark tank. not in my wildest dreams could i have dreamt i could have done anything like that. the team launched their idea on crowd funding site quick starter. we were hoping and praying we would sell enough straws we wouldn t have to make them ourselves. within 48 hours we raised over $200,000. and it didn t take long before backers shelled out nearly $2 million in funding, but as the cash rolled in, backers weren t the only ones taking notice. uh-oh, where did it go. it went here to factories