California’s top cannabis regulatory agency sent shockwaves through the state’s marijuana industry after it inexplicably revoked the licenses of more than 300 businesses.
California regulators say highway marijuana billboards must go
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SAN DIEGO, CA - DECEMBER 4: A billboard advertising home delivery of marijuana stands over Venice Boulevard on December 6, 2018 in Los Angeles, California. (Photo by Andrew Lichtenstein/Corbis via Getty Images)
SACRAMENTO, Calif. - In a downer for California s legal marijuana industry, regulators say some highway billboards advertising such products must come down.
The state Bureau of Cannabis Control on Thursday ordered billboard companies to stop selling space for cannabis marketing and take down existing ads on roads that cross state borders. Previously, such ads were only banned within a 15-mile radius of the California border.
SACRAMENTO, Calif.
In a downer for California’s legal marijuana industry, regulators say some highway billboards advertising such products must come down.
The state Bureau of Cannabis Control on Thursday ordered billboard companies to stop selling space for cannabis marketing and take down existing ads on roads that cross state borders. Previously, such ads were only banned within a 15-mile (24-kilometer) radius of the California border.
The new decision covers about three dozen state and interstate routes, including heavily traveled Interstate 101 in Los Angeles.
The advertisements can remain on highways that lie entirely within California borders.
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The decision heeds a ruling by a judge in San Luis Obispo County that found interstate highway cannabis ads are illegal under Proposition 64. The voter-approved 2016 ballot measure legalized marijuana for adult recreational use and included restrictions on advertisements.
the industry. that s what we feel like we ve done. one day is not going to tell you a whole lot but i think within the first three months of this year i think we are going to be able to pick up data and see what is working and what s not. we have looked at a lot of other states that have come down the path before california. i think this is one of those times where it benefits california to not be the first one out of the gate because you can learn from the experiences of the others that have come before news an evolving system. alex traverso, spokes person for the california bureau of cannabis control, thanks to you. up next, rikers island prison is shutting down starting this summer. after the break i will be joined by a brother of a young man kept at rikers for three years without a trial because he couldn t afford his bail. we will get into brutality behind the walls of what has been called one of america s worst prisons. .my 3-month old business. plus.what if this happened again
licenses to pot shops. for more i m joined by alex traverso, spokesman for the california bureau of cannabis control. alex welcome, thank you for being here. what does this mean for medical marijuana? medical marijuana is going to continue as it s been operating just with state rules in place. now we add recreational cannabis to the fold as well. you said state rules. what rules? we have a regulatory system in california. whereas before marijuana has been illegal for 20 years, and now everyone wants to have a license. how is it going so far? it s been quiet. i hope that means it s going well. two blocks away from where i m