How data guided Illinois COVID-19 vaccine awareness campaign
Lucy Y. Powderly receives a Pfizer Covid-19 vaccine from sergeant Julia Benson of the Illinois Army National Guard at a vaccination center established at the Triton College in River Grove, Illinois, on February 3, 2021. (Kamil Krzaczynski / AFP / Getty Images)
Share Mar 5, 2021 | STATESCOOP
Data analysis, data modeling and message testing are the three key ingredients to Illinois’ new $10 million vaccine awareness advertising campaign, geared toward communities that have been hit hardest by COVID-19, Gov. J.B. Pritzker announced Friday.
The state, which according to the Centers for Disease Control and Prevention ranks 26th in vaccine distribution nationally, is gauging public sentiment to guide what kinds of messages are the most effective for people who are hesitant to get a COVID-19 vaccine. A spokesperson for the governor’s office told StateScoop the state analyzed data on whether peop
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