The pink faux fur-lined set of the Prada men s show
The traditional stereotype of the Italian bell’uomo includes a very particular sense of style; pin-sharp shirts, tight-fitting, tailored trousers, perhaps a racy pair of driving shoes and hair slicked to the nth degree, all the better for slipping on that Vespa helmet.
But thanks to lockdown, these sartorial favourites seem to have been traded for slippers, long johns and a dressing gown-style coats that can be worn from the bedroom to the daily sanctioned stroll to the shops.
With the world turned on its head, that was the message from Milan men’s fashion week autumn/winter 2021 - showcased via digital catwalk presentations this weekend - where designers were clearly inspired by the sofa-ready uniforms we’ve all become accustomed to.
Ermenegildo Zegna moves men s wardrobes with the times for its autumn/winter 21 digital show
The showcase in Milan played with fabric manipulation and silhouettes for a 21st century approach
The brand s autumn/winter 21 collection
Whether it’s a coral sky shimmering in the reflections of the Oscar Niemeyer-built Mondadori building outside Milan, or the rubble and rust of an abandoned steel mine in the hinterlands north of the city, sensory experience is part of the Zegna show phenomenon.
Alessandro Sartori, the house’s creative director, doesn’t so much proffer a catwalk show as curate a moment and a mood. So the new digital way of doing things, while we patiently await the vaccine rollout, doesn’t lend itself naturally to his way of messaging. That said, the brand has gone further than most in exploring the capabilities of a 2D presentation, and its autumn/winter 21 show came with a script entitled Re(set) and an immersive catwalk film of models wending their way around
快適さとスタイルの融合 エルメネジルド・ゼニアの提案：朝日新聞デジタル asahi.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from asahi.com Daily Mail and Mail on Sunday newspapers.
Ermenegildo Zegna (Re)tailors The Modern Man With FW21 Collection
Ermenegildo Zegna (Re)tailors The Modern Man With FW21 Collection
In a film live-streamed from Milan Fashion Week, Zegna evokes adaptability and comfort with the Fall/Winter 2021 collection.
In a film live-streamed from Milan Fashion Week, Zegna evokes adaptability and comfort with the Fall/Winter 2021 collection.
January 15, 2021
In a rare and poignant shard of time, the space to grow, to adapt, to restructure and rebuild widens, just a little bit and from this space emerges Ermenegildo Zegna, evolving and progressing into the next moment in time with the Fall/Winter 2021 collection at Milan Fashion Week.