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The new Disney CEO’s covid strategy leans on streaming hits like ‘WandaVision’
FILE PHOTO: REUTERS
Erich Schwartzel
, The Wall Street Journal
During the DVD boom, Bob Chapek championed movies made for at-home viewing a useful strategy in the streaming age
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Two decades before Bob Chapek was named chief executive of Walt Disney Co., he identified an unlikely cash gusher: a pack of adorable, talking golden retrievers.
Mr. Chapek was the head of Disney’s home-entertainment division, then riding high on consumers’ seemingly limitless appetite for DVDs. After successfully pumping out direct-to-video sequels to beloved classics like “Bambi and “The Lion King, Mr. Chapek sensed an opportunity with “Air Bud, a 1997 hit film about a basketball-playing dog.