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Accenture to Acquire SOKO to Expand Creative and Brand Experience Capabilities in Brazil

Creating a "magic middle", not a "them and us" of brand vs performance

As marketing agencies continue to seek to deliver, old agency is bumping up against ‘slick martech’, writes Johanna McDowell, CEO IAS and Scopen partner.

Agency Scope: Creative agencies contribution to clients' growth increases in 2023

The average contribution made by creative agencies to clients’ business growth is up by 4% in 2023 says Agecny Scope.

Awards Wrap: Tenth Women of the Future Awards launched, Metro FM reveals Music Awards finalists

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media.

Agency Scope: Top creative and media agencies according to marketers

Creative agencies Ogilvy, Joe Public and TBWA/, and media agencies Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers.