Opportunities abound to connect quality brands and products to African shoppers
Today, DHL Africa eShop is an e-commerce platform present in 34 African countries. These include Nigeria and South Africa, the continent’s online retail leaders, according to data provider Research and Markets.
Integrating the existing online retail and brokerage platforms developed by MallForAfrica and DHL Express’ global logistics network, DHL Africa eShop ships direct orders from overseas retailers to buyers on the continent.
DHL Africa eShop’s website displays the global retailers that customers can purchase from upon installing the app.
The e-commerce platform was launched amid stiff competition from market incumbents Jumia, Konga and Takealot. Global investor interest from the likes of Goldman Sachs and MTN had made Jumia’s owners, Africa Internet Group, the continent’s first unicorn startup in 2016.
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