Leaders from Anthropologie, J Crew Factory, Molson Coors, Publicis, and Forrester join Meta to explore four ways AI is changing marketing at Advertising Week New York.
PETALING JAYA: Advertising company Initiative Malaysia, including BPN Malaysia, has retained its position as the leading media agency in Malaysia on media research company Recma’s latest qualitative evaluation, the only agency in the country to score a dominant profile for five consecutive reports.
PETALING JAYA: Advertising and media industry leaders are urging the government to incorporate various incentives and proposals in the upcoming Budget 2024 that will catalyse the industry to greater heights and be regionally competitive.
Oil companies are paying popular influencers to pump their gas on social media, sparking a backlash from some climate-conscious fans for promoting planet-warming fossil fuels among young people.
PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) has expressed concerns over the emerging practice of advertisers, including some multi-national companies and government-linked companies, declining to provide pitch disbursements to its member agencies, says association chief executive officer Khairudin Rahim.