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Aussie ad tech startup streaming TV measurement and optimisation platform AdMatch launches

Aussie ad tech startup streaming TV measurement and optimisation platform AdMatch launches
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Asia pacificPaul winslowAdam shalaginMark grayWarehouse groupScentre groupChief marketing officerGeneral managerClick frenzyManaging directorChannel advisor

Streaming TV measurement and optimisation platform AdMatch launches

The Australian owned startup provides brands with exact match optimisation data for streaming TV campaigns.

Mark grayAsia pacificAdam shalaginWarehouse groupScentre groupClick frenzyChannel advisor

AdUnion launches TV measurement and optimisation platform, AdMatch

AdUnion launches TV measurement and optimisation platform, AdMatch
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Paul winslowAdam shalaginAsia pacificMark grayWarehouse groupScentre groupClick frenzy

AdUnion launches TV attribution platform with precise cost-per-sale metric

April 1, 2021 10:30 Melbourne-based advertising agency AdUnion is aiming to simplify the process of measuring the effectiveness of TV ads via a new TV attribution platform for advertisers. Mumbrella can reveal the platform will provide advertisers with a clearer cost-per-sale metric for high-impact and high-value Connected TV (CTV) buying. Connected TV and BVOD have developed into hot topics within the television advertising space, but there continues to be disagreement over media strategies, with buyers reluctant to take more of the pie away from tried and test linear TV advertising. AdUnion cofounder Adam Shalagin AdUnion’s new platform has a simple, but important proposition.

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