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PepsiCo inks LeBron James to major endorsement deal, including new Mtn Dew Rise energy drink

PepsiCo inks LeBron James to major endorsement deal, including new Mtn Dew Rise energy drink
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

PepsiCo Partners With Global Icon LeBron James To Launch MTN DEW RISE ENERGY Drink

PepsiCo Partners With Global Icon LeBron James To Launch MTN DEW RISE ENERGY Drink
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The Weeknd Looking Around Meme Was the Best Part of His Super Bowl Halftime Show

The Weeknd’s halftime performance was a dazzling, Technicolor dream, in which he ripped through all his classics: “Starboy”! “Blinding Lights”! “The Hills”! As for why his dancers wore face bandages, it’s all part of an aesthetic. “The significance of the entire head bandages is reflecting on the absurd culture of Hollywood celebrity and people manipulating themselves for superficial reasons to please and be validated,” The Weeknd  told Variety ahead of his performance.  “We can’t wait to welcome multi-award-winning artist The Weeknd to the Pepsi Super Bowl LV halftime show stage,” Adam Harter, senior vice president of sports, media, and entertainment at PepsiCo., said in a statement when The Weeknd’s performance was announced a few months ago. “In collaboration with the NFL and Roc Nation, we continue to reimagine what a Pepsi Halftime Show looks like with some of the biggest musicians in the world.

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