Following on from RocoMamas #EatingIsBelieving campaign, whereby digital testimonials were turned into out of home executions, RocoMamas decided to take this a step further with agency Retroviral in launching a TVC as a statement of its standpoint as a brand that strongly believes that what you see is what you
should get.
Can you tell us a bit about your career journey prior to your current role?
My career has always revolved around the fraternity of marketing and creative inspiration. I spent the majority of my early career in sports marketing with the likes of SA Cricket and Discovery. I then spent 2 years spreading my wings as a both a freelance photographer/designer doing work for City of Johannesburg, Absa and the PSL and semi-professional athlete, before moving to Cape Town to join Spur in their sports marketing department.
#BehindTheBrandManager
Whether you re interacting with volatile colleagues in the workplace or at home wanting to relax after a long day, chances are you re avoiding raising an important conversation in order to keep the peace, which in turn creates a toxic cycle. Here s what I learned from HumanEdge s Crucial Conversations course.