4As Malaysia is aiming to clamp down on the growing practice of MNCs and GLCs foregoing paying its member agencies, with some advertisers even compelling 4As members to secure a written exemption from 4As long standing pitch disbursement by-laws.
PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) has expressed concerns over the emerging practice of advertisers, including some multi-national companies and government-linked companies, declining to provide pitch disbursements to its member agencies, says association chief executive officer Khairudin Rahim.
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The Association of Accredited Advertising Agents Malaysia (4As) has launched of 'The Refinery', a student talent development programme designed with the goal of shaping the next generation of ad-makers who will one day be the trailblazers of the industry.