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Protecting Your Brand: Strategies to Combat Unauthorized Resellers and Navigate First Sale Doctrine Challenges | Kohrman Jackson & Krantz LLP
In the ever-expanding landscape of e-commerce, the presence of unauthorized resellers can pose significant threats to a brand’s reputation and bottom line. Brands should take a.
A program to combat unauthorized resellers
Technology solutions
First sale doctrine
Combat unauthorized
Implement robust intellectual property
Enforce strong distribution agreements
Employ technology
Investigate legal
First sale
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