we ve been working on since we closed on the directv a acquisiti acquisition. this is purely over the top package that s going to our consumers. this is going to be a radically lower price point than what the consumer is expecting or has typically paid. this is 100 plus channels. we re not talking channels that nobody watches. all of this content will be on there, espn, the disney content. mobile centric is designed for the tablet and the smartphone. now think of having an anchor tenant like time warner and hbo and that content and how you can integrate social into this and social interaction and can we clip the content and send it to friends and interact with our friends on this. these are the kinds of things that they re going to iterate much, much faster and change how the consumer experiences