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May 14, 2021 5:15 AMBy Celebretainment
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Valentino wanted to celebrate Zendaya as a person and not a model for their latest campaign.
The Italian fashion house’s creative director Pierpaolo Piccioli has highlighted the importance of showcasing the 24-year-old’s “whole identity”, as the ‘Malcolm & Marie’ star shares the same values as the brand.
He told WWD: “This is why I chose her, for all that she represents. Throughout an aesthetic choice, it is possible to represent a whole identity. This is the power of fashion and this is the power of human beings.
“I think it’s fundamental to pass strong messages through the identity of a person and Zendaya perfectly represents the values that I want Valentino to stand for, such as equality and inclusivity. I chose Zendaya as a person, for what she stands for, and not as a model.”