Latest Breaking News On - அலெக்ஸ் ப்ளம் - Page 1 : comparemela.com
Women Go to War in Fiction House s Fight Comics, Up for Auction
bleedingcool.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bleedingcool.com Daily Mail and Mail on Sunday newspapers.
The Story Behind Fantastic Comics Most Famous Cover, Up for Auction
bleedingcool.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bleedingcool.com Daily Mail and Mail on Sunday newspapers.
Optable, a Montreal, Canada-based a SaaS data connectivity platform designed for the ad ecosystem, raised $3.6m in seed funding.
The round was led by Brightspark Ventures with participation from angel investors David Hahn, former CPO of Integral Ad Science (acquired by Vista Equity Partners), David Yaffe, founder and former CEO of Arbor (acquired by LiveRamp), Jim Payne, founder and former CEO of MoPub (acquired by Twitter), and Alex Blum, former Executive Chairman of Tru Optik (acquired by TransUnion).
The company intends to use the funds to continue to expand its business reach.
Co-founded by Yves Poiré, Bosko Milekic, and Vlad Stesin, Optable is a SaaS data connectivity platform designed for the advertising ecosystem in the age of privacy. Leveraging cryptographic technology, the in-market solution offers a decentralized, “headless” approach to enabling advertisers, publishers, data companies, and other partners to safely and securely compare and leverage audience
Share:
The founders of AdGear – a Canadian DSP and ad server acquired by Samsung Ads in 2016 – raised $3.6 million in seed funding to build a SaaS data connectivity platform called Optable.
Optable uses specialized algorithms that ensure the secure transmission of encrypted audience data. The cryptographic technology allows for decentralized and secure data collaboration.
Marketers and publishers could use the technology for both activation and measurement use cases. The tech is not built on blockchain, although it uses similar protocols, Optable CPO Vlad Stesin said.
Optable is launching at a time when marketers are refocusing their first-party data strategies as third-party cookies disappear. Additionally, Apple last week made its IDFA opt-in, likely limiting its use for advertisers. Privacy regulations in Europe, California, Virginia and elsewhere have created a fragmented ecosystem.
vimarsana © 2020. All Rights Reserved.