Zeroing in on zero-sugar: Yeo’s plans portfolio-wide reformulation efforts for beverage products
Singapore F&B heavyweight Yeo Hiap Seng (Yeo’s) is making plans to reformulate as many products as it can within its beverage portfolio to both keep up with consumer trends, as well as fall in line with upcoming government standards.
Yeo’s is one of Singapore’s oldest beverage firms, having recently celebrated its 120-uear anniversary at the end of 2020, but the firm is adamant on keeping in touch with new trends to improve and enhance its portfolio, according to Yeo’s Singapore CEO and Group Chief Growth Officer Angela Lu.