Yuhan-Kimberly engaging consumers by stepping up social responsibility

Posted : 2021-04-25 13:22
Updated : 2021-04-25 17:18
Models promote Yuhan-Kimberly's campaign, in which 10 masks were donated to delivery workers and bus drivers for every social media post showing participants wearing masks. Courtesy of Yuhan-Kimberly
By Kim Bo-eun
Personal care manufacturer Yuhan-Kimberly is stepping up efforts to engage customers by continuing to be a socially responsible company.
Last month, it launched a campaign in which participants upload photos wearing masks. Yuhan-Kimberly decided to donate 10 masks to delivery workers and bus drivers for every participant, setting aside a total of 100,000 masks for that purpose.
The company said that the campaign was designed to raise awareness about the importance of wearing masks amid the COVID-19 pandemic.

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