MANILA (January 14, 2021) — Young leaders showed strong support for the 2021 Habitat Young Leaders Build campaign despite the tenth annual edition being launched in a new normal. Without in-person activities — characteristic of previous campaigns launched on International Volunteer Day, December 5 — youth supporters tapped into social media to raise awareness and rally their peers to support the cause of decent, affordable housing.
‘X’, the roman numeral for ‘10’, was aptly used in social media graphics for the campaign’s largely virtual launch. More than 400 posts with a total reach of almost 630,000 online audiences were registered on December 5 alone. Besides using a custom Facebook frame, supporters shared photos and stories online to highlight the positive impacts of decent housing on families and communities as well as the benefits gained from volunteering on Habitat builds.