Chinese Internet giant Tencent teamed up with international NGO The Nature Conservancy to launch a campaign to promote December 2015 as Elephant Loving Month in China. The following animated short illustrates the toll human greed for ivory takes on...
The venture, which was initially expected to launch this year, would take over all business, development, game, and marketing operations now handled by the CBA’s government-run Market Development Center. Its main goal would be to boost the CBA’s commercial value.
Unfortunately for Yao, though, the decision to form the joint venture may have undermined a reform plan he helped hammer out just two days earlier.